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(EMAILWIRE.COM, January 16, 2012 ) Before the advent of the internet, if a consumer was unhappy with a product or service, they usually had just a few choices. They could contact the business, and failing that, they could file a complaint with the local Better Business Bureau.
Whether the complaint was resolved or not, unless it rose to the level of a legal matter and a lawsuit, itÂ’s impact stopped there. And why? Because it was almost entirely a private matter.
Today, blogs, complaint sites, and Google Places Pages have given consumers unprecedented power using free outlets for distribution of their opinions – and consumers are using them!
Businesses of all kinds find themselves confronted with highly visible commentary when searched on Google, Yahoo and BingÂ….and those same business owners often feel helpless in protecting their online reputation from these comments, especially if they suspect some may be from competitors.
So, do all these online ‘reviews’ and comments get read, and really matter?
Apparently so. The New York Times reported a survey by the Opinion Research Corporation, in which 84 percent of Americans say online reviews influence their purchasing decisions.
Having a proactive strategy for disseminating positive customer feedback can often be the best defense against future negative attacks.
RepProtect, a UK-based provider of online reputation management, has seen a sharp rise in the number of companies seeking help on how to manage their online image. A company spokesman explained:
"For small and medium sized businesses, seeing their good name dragged through the digital-mud is hard to take. They often feel helpless and unsure of how to react and try to remedy the problems. The first thing we tend to do when businesses contact us seeking help is to try and establish whether the bad PR is warranted or the result of commercial espionage. Legal recourse is expense and very difficult to pursue unless you have a particularly skilled and experienced lawyer on hand. Our job is to try and help these businesses overcome the problems and turn negatives in to positives."
About RepProtect
RepProtect provides online reputation services for businesses in a wide variety of commercial sectors including the motor trade, hospitality, health care and retail.
Independent Digital Media Ltd
Charles vincent
08451631238
admin@147ideas.com 
Source: EmailWire.com
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