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(EMAILWIRE.COM, May 10, 2011 ) Goshen, MA – For many entrepreneurs and solo professionals, the concept of branding calls up images of Lady Gaga-like exhibitionism or outlandish self-characterizations. Yet those who want to simply “play it straight” may be missing out on shrewd ways to highlight their unique business strengths, according to marketing coach and author Marcia Yudkin. Her new teleseminar program, Personality Power: Create Branding That Connects With Ideal Clients and Frees You to Be Yourself, helps introverts and others who tend to hide their light under a bushel come up with branding that fits who they are and attracts those who want to hire professionals exactly like them (www.yudkin.com/personality.htm ).
“Introverts have a terrible business image in American culture,” says Marcia Yudkin, author of 6 Steps to Free Publicity and 14 other books. “It’s easy for them to forget the fact that many potential clients treasure qualities like listening ability, creativity, dependability and integrity that may be their best characteristics. The branding techniques I’m teaching in my upcoming course quietly and effectively spotlight key values, unique gifts and idiosyncratic masteries that customers value.”
Starting May 18, the Personality Power teleseminar course, for only six participants, costs $797 and includes extensive instructions, handouts, resources and discussion of participantsÂ’ branding challenges as well as one-on-one help from creative marketing expert Marcia Yudkin.
“It’s branding from the inside out,” Yudkin adds. “Participants determine what they want to be known for, delineate who they do and don't want to be doing business with and learn multiple ways to convey their particularity in words, image and behavior so what they have to offer has intense appeal for their ideal clients.”
For more information on the upcoming branding seminar or to register, please go to http://www.yudkin.com/personality.htm .
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
Source: EmailWire.com
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