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(EMAILWIRE.COM, March 23, 2010 ) Goshen, MA – Make cold calls. Network like mad. Reveal your personal foibles in social media. Look up marketing advice for the self-employed, and these three suggestions turn up again and again. If such recommendations make you shudder and worry, help is at hand. Creative marketing guru Marcia Yudkin has just announced a two-day program in Maui that helps introverts in business for themselves understand how to chuck the conventional wisdom and instead use their unique personality strengths to attract clients and customers (www.yudkin.com/maui.htm ).
"People running a business who treasure solitude and privacy donÂ’t need to call strangers, network or blab about themselves," says Yudkin, author of 6 Steps to Free Publicity and 10 other books. Methods of marketing particularly suited to introverts, she says, may include:
* Writing and publishing – articles, blogs, reports, books
* Participating in online discussions – on forums or email lists
* Public speaking, running a radio show or leading teleseminars
* Direct mail – sending irresistible offers to prime potential customers
* Publicity through news releases or pitch letters to journalists
"Introverts are not necessarily wallflowers," Yudkin notes. "Numerous politicians, entertainers and CEOs have earned public acclaim despite having an introverted personality."
The Marketing for Introverts seminar takes place in January 2011 on the Hawaiian island of Maui, and to make it congenial for quiet, self-contained business owners, itÂ’s limited to just ten people. (One person signed up the very day the seminar went up on the web, so actually only nine spaces remain.) "ItÂ’s confidential and structured in such a way that participants have plenty of opportunity to absorb new ideas and apply them to themselves," Yudkin says.
To learn more about the Marketing for Introverts seminar or to reserve a spot, go to http://www.yudkin.com/maui.htm .
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
Source: EmailWire.com
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