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(Medical-NewsWire.com, October 02, 2016 ) The patient engagement solutions market is highly fragmented with players such as McKesson Corporation (U.S.), Medecision, Inc. (U.S.), Allscripts, Inc. (U.S.), Phytel Inc. (U.S.), Cerner Corporation (U.S.), Orion Health (New Zealand), Aetna, Inc. (U.S.), Athenahealth, Inc. (U.S.), Emmi Solutions LLC (U.S.), and GetWellNetwork, Inc. (U.S.).
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Major companies in the patient engagement solutions market belong to the U.S. However, various segments of this market have different leaders, depending on their end-user target segment and product offerings.
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Client acquisitions; agreements, partnerships, collaborations, and contracts; and new product launches are major strategies adopted by the players to achieve growth in this market. Client acquisitions accounted for over 39% of the total strategies adopted by the players. Athenahealth, Inc. (U.S.), Phytel, Inc. (U.S.), Allscripts Healthcare Solutions, Inc. (U.S.), Emmi Solutions, LLC. (U.S.), McKesson Corporation (U.S.), Aetna, Inc. (U.S.), Get Real Health, and GetWellNetwork, Inc. (U.S.) are some of the major players that adopted this strategy to increase their customer base and leverage the patient engagement market’s growth opportunities.
Agreements, partnerships, collaborations, and contracts accounted for 22% of the overall growth strategies adopted by the players in this market. Players adopted this strategy to enhance their product offerings. Some of the key players that adopted this strategy are GetWellNetwork, Inc. (U.S.), Athenahealth, Inc. (U.S.), Phytel, Inc. (U.S.), Get Real Health, Orion Health (New Zealand), Caradigm (U.S.), and PatientPoint (U.S.).
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New product launches are also a significant growth strategy adopted by companies in the patient engagement solutions market. Companies adopted this strategy to extend their product portfolios in the patient engagement market. For instance, in March 2013, GetWellNetwork launched myGetWellNetwork, a digital platform to increase patient portal usage and improve outcomes. The new platform helps involving patients in care processes, reduces readmissions, and provides information, tools, and patient pathways to engage patients in their care. This helped the company better serve its customers. Orion Health (New Zealand), GetwellNetwork, Inc. (U.S.), Medecision, Inc. (U.S.), Athenahealth, Inc. (U.S.), and Emmi Solutions, LLC (U.S.) are some of the players that adopted this strategy.
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