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(Medical-NewsWire.com, September 28, 2016 ) An overview of the global pantyliner market Technavios research analyst predicts the global pantyliner market to grow steadily at a CAGR of over 5% during the forecast period. Increased awareness about feminine hygiene has prompted manufacturers to focus on new marketing strategies. Brand visibility has increased due to a number of campaigns on social media such as Facebook and YouTube. These campaigns are significantly increasing the adoption of pantyliners.
Although the pantyliner market is in its nascent stage, it is gaining traction due to change in perception regarding pantyliners among consumers. This changing perception in women is a major driver for the growth of the pantyliner market. Governments are taking initiatives by pushing companies to come up with innovations and marketing strategies to change the perceptions of society. From top players such as P&G to premier players, vendors are increasingly trying to usher in new ideas and motivating women for their self-motivation and betterment, thus driving the growth of the overall market.
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Category segmentation and analysis of the global pantyliner market Regular Scented Unscented Maxi Others
The global pantyliners market was dominated by the regular segment, with a share of more than 64% in 2015. This is mainly because of easy availability and market visibility of these products. As per Technavios market analysis, this segment is expected to contribute more than $2 billion in revenue by 2020.
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Table of Content
PART 01: Executive summary Highlights PART 02: Scope of the report Market overview Top-vendor offerings PART 03: Market research methodology Research methodology Economic indicators PART 04: Introduction Key market highlights PART 05: Market landscape Market overview of feminine hygiene products Market size and forecast Five forces analysis PART 06: Market segmentation by Category Market overview Global regular pantyliner market Global scented pantyliner market Global unscented pantyliner market Global maxi pantyliner market PART 07: Geographical segmentation Pantyliner market in Americas Pantyliner market in Europe Pantyliner market in APAC Pantyliner market in MEA
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