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(EMAILWIRE.COM, October 16, 2007 ) ASHBURN, VA -- C'watre International, Inc. (PINKSHEETS: CWTE), the world's only ocean water-based skin care company, announced today that the Company's new C'tea product was an unqualified success at the recent Spa and Resort and Medical Spa Expo held at the Javitz Convention Center in New York City September 8-10, 2007. C'tea as well as C'watre's other products generated interest from over 250 spas, medical spas and resorts throughout North America as well as significant international interest. The Spa & Resort and Medical Spa Expo and Conference is the only event designed especially to encompass both the elite spa and medical spa communities.C'watre's new product, C'tea, is a tea formulated from 12 ingredients to promote wellness and longevity. Rich in antioxidants, minerals, and vitamins, this tea fortifies cells, supporting a healthy foundation to prevent and defend against damage. Other products that C'watre is marketing to spas and resorts include Haeru Activating Ageless Serum, Kanreki wash, tonic and serums. According to C'watre's Chief Marketing Officer, Emily Durham, all products garnered significant interest."Our goal is to put as many of our products in as many spas, medical spas and resorts as we can. So we had formulated a plan prior to the Expo to develop solid leads with 40 spas and resorts. But we actually exceeded our goal in the first two hours and went on to develop leads with in excess of 250 spas, medical spas and resorts across the globe," stated Emily Durham, Chief Marketing Officer and co-founder of C'watre."Obviously we are very pleased but also extremely busy following up on the overwhelmingly positive reaction that our products received at the Spa and Resort and Medical Spa Expo. We expect to solidify agreements with many spas, medical spas and resorts over the coming weeks. We are also in process of ramping up our production to fill the substantial increase in orders that we expect to receive as a result of our participation in the Spa and Resort and Medical Spa Expo," said Robert Lyles III, Chairman and CEO of C'watre. "This is just the early phase of our marketing campaign that we have put into place over the last few weeks. We will be marketing our products extensively in magazines, syndicated televisions shows, trade shows as well as on high traffic web sites over the coming weeks and months," Lyles concluded.C'watre products are used by numerous celebrities and appear in magazines such as American Salon, Skin Deep and Jolie Magazine, as well as The Washington Post Newspaper.About C'watre InternationalC'watre International, Inc., the world's only ocean water-based skin care company, is tapping into the medicinal properties of the Sea. Using a timeless and natural source, C'watre products heal and firm the skin and protect against aging, acne and other skin and beauty challenges. Born of proprietary science originally developed to protect the earth's delicate ecosystems, the nutrient rich products protect, detoxify, and defend the delicate balance of the skin, allowing for accelerated transfer of minerals and restoring skin vitality. Founded in 2004 by the principals of Tandem Technologies, Inc., C'watre has introduced Odoroki(TM), molecularly stimulated ocean water, to the beauty industry as the result of Japanese tradition meeting state-of-the-art American environmental innovation.For more information on C'watre, visit our website: http://www.cwatre.comForward-Looking StatementsThis press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.Contact Information for C'watre:C'watre International, Inc.703.889.8894beauty@cwatre.com5W Public RelationsJelena Spajic323-556-7077jspajic@5wpr.comPacific IR Corp.Investor Relations:866-734-7026info@pacificircorp.com.
Keith Kress
keith@empiregroupLLC.com 
Source: EmailWire.com
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