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(EMAILWIRE.COM, February 03, 2012 ) East Syracuse, NY -- Whiteningtoothpaste.org, a website providing unbiased whitening toothpaste reviews and other at-home teeth whitening products, has just unveiled a major website upgrade. The new website includes new design and graphics, new content and a vastly improved user experience.
The organization created its website to provide consumers with useful information about whitening toothpaste, including not only product reviews and recommendations but also in-depth information about whitening formulas, ingredients and their benefits. "Everyone wants that dazzling, bright-white, picture-perfect smile, that tells those you come in contact with that here is a winner," says the organization on its website. "For some, it is natural, and for others, they probably have to resort to finding the best whitening product."
In addition to including additional content, such as extensive product reviews, the website also provides consumers with basic information about finding quality whitening products. The site's article database helps consumers to understand how different toothpastes whiten teeth using both abrasives and chemical compounds. The site also encourages customers to look for products approved by the American Dental Association to combine both whitening and total oral care.
The new website rollout contains features to improve the customer experience. Consumers can leave feedback for articles, which allows them to respond to the information provided and detail their own experience with different whitening products. The goal is to make the website more interactive so that consumers can benefit not only from content but also from the experiences of others.
Additional improvements include a new color scheme along with a significant increase in the number of graphics and images. Navigational tools, including header, sidebars and categories, have also received updates. Additionally, users can tweet content directly from any web page at the touch of a button. The organization's goal is to provide an improved user experience while continuing to deliver valuable content.
About Whiteningtoothpaste.org:
The website contains useful information about whitening toothpastes, product reviews, recommendations, and in-depth information about ingredients, whitening formulas and their benefits.
whiteningtoothpaste.org
Alice Smith
(315) - 868 - 4284
AliceDSmith@teleworm.com 
Source: EmailWire.com
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