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(EMAILWIRE.COM, December 28, 2006 ) Duluth, GA -- While it is true that the squeeze page is critical to generating leads, it is also important to correctly set up and optimize the branding website. What exactly should be on a branding website? What format should be used? Matt Bacak has the answers to these common questions.The Branding Website Format:The general format and layout of the branding website should resemble the format and layout of the sales letter. This means that the header, footer and side lines in the sales letter should be used on the branding website as well. The header, footer, and side likes are a great way to enclose text. This layout gives a clean look that is easy on the eyes and loads quickly.The most important feature on the branding website in the Opt-In box. This is so critical that it demands repeating for emphasis. The most important feature on the branding website is the Opt-In box. The Opt-In box enables website visitors to sign up for your subscriber list. The Opt-in box should be placed on the far left hand side of the branding website. This is the area where eyes tend to go first when people come across a branding website. Having a visible Opt-In box provides an easy opportunity to subscribe to the list.The branding website should also include information about the products and services that the business offers. For example, coaching, speaking, promoting, and product information should be presented. This allows the website visitor to become familiar with you and your products/ services.Make sure to also provide two free resources. Free resources demonstrate to visitors that the business is not solely out for their money;it will offer them something free in the beginning of the relationship. Free resources can be anything. Common examples include free articles, e-zines, and audios.Don’t forget to have an “About You” section on the branding website. Provide your background, credentials, and even a photo. You may want to brand your face along with your products. Displaying a photo helps visitors to feel more comfortable with your product and services. They see the “face” behind the Internet business.Also include testimonials and press releases on the branding website. Potential clients want to see your track record through testimonials. They also want to find out what the Internet business has been up to through the press releases.Make sure that contact information is provided. Encourage website visitors to call if they have questions or concerns. This way are promotes an open, comfortable business relationship.Branding Website Optimization:Many Internet business entrepreneurs want to know how to optimize their branding site. Simple, optimize it the same way you optimize your squeeze page. Remember, the goal is to have the squeeze page rank #1 in the search engines, while the branding website ranks #2. The key is to have search engine visitors see your name in the first few spots in the search engine results. This will help promote the company’s image as the authority on the specific topic.Matt Bacak’s help is the inside edge you need to become a successful email marketer. There's no obligation and no hype. Just secret tips and strategies to make your e-zine explode with subscribers.To get Matt Bacak’s information go to:http://www.powerfulpromoter.com or http//promotingtips.comMatt BacakTel: 770-271-1536mattwb@powerfulpromoter.com
Matt Bacak
mattwb@powerfulpromoter.com 
Source: EmailWire.com
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