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PR News Recognizes the Top PR Campaigns of the Year

(EMAILWIRE.COM, October 19, 2006 ) NEW YORK CITY, NY – PR News held its annual Platinum PR Awards Luncheon yesterday at the Grand Hyatt in New York City. These highly competitive awards honored the best campaigns and practices in public relations.Awards were given in 29 categories and winners included Bank of America, cDonald’s, Toyota Motor Sales, Yahoo!, Weber Shandwick, Burson-Marstellar and the American Medical Association. “The winners of this year’s program – rising to the top of nearly a thousand entries -- demonstrate the value of public relations in everything from product launches to helping save communities during natural disasters,” says Diane Schwartz, vice president & group publisher of PR News.Richard Woods, the senior vice president of corporate affairs at Capital One, gave the keynote presentation at the sold-out awards luncheon. The event was sponsored by BurrellesLuce, CommCore Consulting, DS Simon Productions, Medialink, NAPS, PR Newswire, Stanton Communications and Vocus.The Oct. 16 PR News Platinum PR Issue profiles the winners and provides a behind the scenes look at what makes a winning PR campaign. PLATINUM PR AWARD WINNERS:(To view the full list of winners, the Platinum PR Special Issue and listen to audio from the event, please go to Analyst RelationsCCG Investor Relations – Sell-side Analyst Outreach for DiodesBest Anniversary Event Yahoo! Inc – Yahoo! 10th Anniversary Global CampaignBest Annual Report Curran & Connors – FEMSA 2005 Annual ReportBest Blog Peter Himler: Blog – The FlackBest Branding CampaignWeber Shandwick – Raising the Profile of a Quiet German GiantBest Cause-Related Marketing CampaignMcDonald’s Corporation & GolinHarris – World Children’s Day at McDonald’sBest Community Relations CampaignDevelopment Counsellors International on behalf of the Baton Rouge Area Foundation: Helping the Displaced of Hurricane Katrina: A National Public Outreach CampaignBest Crisis Management CampaignAmerican Veterinary Medical Association – After The Storm: Hurricane KatrinaBest Email Communications Greater Baltimore Committee – GBC “LEADER” NewsletterBest Employee Relations Campaign Quest Diagnostics & GolinHarris/Insidedge – Quest Diagnostics: Understanding the Patient ExperienceBest Event Marketing Bank of America & MWW Group – Bank of America: Consumers Keep the ChangeBest External Publication Latham & Watkins – Latham & Watkins: Recruting Flash DriveBest Financial/Investor Relations CampaignMerrill Lynch Investment Managers & Tiller LLC – Hindsight2hindsightLarge PR Firm of the Year Weber ShandwickMidsize PR Firm of the YearMWW GroupSmall PR Firm of the YearPeppercomGlobal PR CampaignKodak & Ketchum – Cutting the Cord – Kodak Leads the Wireless Photography RevolutionInternal Publicaton Tie - Toyota Motor Sales, U.S.A., Inc. – Toyota Today, May-June 2005American Airlines & Weber Shandwick – American Airlines Gets Fuel SmarterMarketing Communications Edelman – Microsoft Xbox Colony Turns the Gamily World Upside DownBest Media Event Dome HK – The Versatility of Hershey’s CocoaBest Media Relations Campaign Smithsonian’s National Zoo – Giant Panda Cub Media RelationsBest Multicultural CampaignNew Jersey Department of Health & Senior Services & Fleishman-Hillard, Inc. – The 20-Minute Test That Could Save Your Love LifeBest Press ReleaseCohn & Wolfe – Doubletree Hotels “Teaching Kids to CARE” ProgramPro Bono CampaignCarter Public Relations – Taking Center Stage: Shakespeare Dallas Benefits from PRBest Product Launch Microsoft & Waggener Edstrom Worldwide – Raise the Speed Limit: Microsoft Launches 64-bit WindowsPublic AffairsTie - American Medical Association: Keep Medicare’s Promise: Physician Cuts Hurt SeniorsCone LLC – American Heart Association Go Red for Women CampaignBest Public Service Announcment Christopher Reeve Foundation & MWW Group – Calling All Superheroes: A Smallville Superman Tag PSAResearch and MeasurementHudson Highland Group & Ogilvy Public Relations Worldwide – Creating “The Leading Economic Indicator’s Indicator”Best Web SiteGE – GE’s World Healthy Day – Picture a Healthy World in Times Square, NYAbout PR NewsPublished weekly, PR News is the knowledge resource for professional communicators building the bridge between public relations and the business bottom line. Now in its 63rd year, PR News is a flagship publication of Access Intelligence, LLC, a business-to-business publishing company. The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement and the upcoming Crisis Management and Media Training Guidebooks and PR News Webinars. For more information about PR News and related books, webinars and awards programs, visit www.prnewsonline.comContact: Sarah

Joseph Nchor


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