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(Medical-NewsWire.com, September 18, 2014 ) Camp Hill, PA -- Puna Inc. has today announced a 63% price discount on their Orthropedic Comfort Cushion. The discount, which has been made to coincide with the company's first anniversary celebrations, applies to all customers buying the special cushion from Puna's Amazon product page. Customers who buy the Coccyx Deluxe Comfort Seat Cushion from elsewhere will however be ineligible for the discount.
Speaking during the announcement of the discount, Mr. Bruno Puna, the managing director of Puna Inc., said that the decision to offer the discount only to customers shopping for the product in Amazon was a business tactic aimed at improving the product's conversion rate in Amazon.
"There is no doubt about it. Amazon commands a very large share of the retail market in the world, and as a company it would be hypocritical to assume that we do not care about how our products perform in the online store," Puna said.
The company's objective is to give the Coccyx Deluxe Orthopedic Comfort Cushion at a lower price than competitors who have a similar product, and hopefully get more customer reviews. This will improve the ranking of the product in the Amazon store and ostensibly lead to more sales. Amazon assigns a rank to products listed in the ecommerce website depending on the volume of sales that the product is driving. Products that have a higher ranking have a higher chance of selling than ones with a lower Amazon rank.
With the discount offer, Puna also targets to increase the number of customer reviews on its product listing page. Increasing the number of positive customer reviews on a product listing page in Amazon is another tactic that sellers use to try and increase the volume of sales for their products.
"We believe that our product is of an admirable quality. It is ideal for customers who suffer from hip pain and pelvic pressure. We hope that once they have gotten the product at a discount, there will feel philanthropic enough to leave a positive customer review," Puna said.
Apart from offering the discount, Puna Inc. is also providing customers who buy the Coccyx Deluxe Orthopedic Comfort Cushion with free shipping.
About Puna Inc.
Puna Inc. is a leading supplier of Amazon consumer products. The company started operations earlier this year, and so far has more than 10 consumer products listed in their Amazon storefront. The Coccyx Deluxe Orthopedic Comfort Cushion is a premium foam cushion that takes the shape of the hips and encourages proper spine position. It is normally used by orthopedic patients who suffer from disjointed hip bones, hernia, pelvic pressure and fractured tailbone suffers.
About Puna Inc.
Puna Inc is a leading supplier of Amazon consumer products including silicone oven mitts, Universal PH tests kits,Silicone Baking Gloves, premium glow sticks and julienne vegetable cutters. The company supplies its products through the Amazon online stores.
Puna Inc.
Bianca Punta
717-712-2405
bianca@vacuumadvisers.com
Source: EmailWire.Com 
Source: EmailWire.com
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